SiriusXM (Atlas)

Overview

In late 2023, SiriusXM launched its most ambitious transformation in over a decade—a complete rebrand and ground-up rebuild of its consumer streaming app. I served as Senior Staff Product Designer on the core product team, owning end-to-end design for the mobile experience and partnering closely with brand, engineering, and content leads to unify satellite radio, Pandora, and Stitcher into a single, modern audio platform.

Challenge

SiriusXM’s legacy app was built for satellite-first listeners and felt fragmented across platforms. Discovery was passive, personalization was limited, and the brand’s visual language hadn’t evolved since the 2008 merger. We needed to:

• Attract a younger, streaming-native audience

• Unify company efforts from three distinct product experiences to SiriusXM

• Preserve the magic of human curation while introducing smarter personalization